Meeting at Saul’s
Wakingstar was born when two traveling storytellers, Jay Golden and Joel ben Izzy, met over lunch in a deli in Berkeley.
They did what storytellers naturally do – traded stories. As they did, they discovered something. As both had come to tell stories in their various forms, each had found that the true power of stories lay in something far deeper. For the right story can create meaning in one’s life. It can unify a community. It can inspire action. Told well, the right story at the right time can change the world.
Both Jay and Joel had already developed a network of clients who were doing great work but having a tough time talking about it, fumbling over a mess of acronyms, data points and complex language. And it was in the course of that meeting they realized how much more they could accomplish by joining forces.
They thought about the many types of stories in this world, including the ones that send you off to sleep and the ones that wake you up. The latter kind, they realized, is just what the world needs. We are at a point of monumental change in the world, and have no time to bore the audiences we want to inspire to action. Rather, we need stories that guide our way, like stars.
And so they called themselves Wakingstar, and set about crafting stories to shape the world.