Meeting at Saul’s
They did what storytellers naturally do – traded stories. As they did, they discovered something. While both had come to love stories in their various forms, each had found that the true power of stories lay in something far beyond mere entertainment. For the right story can create meaning in one’s life. It can unify a community. It can inspire action. Told well, the right story at the right time can change the world.
Both Jay and Joel had already developed a network of clients who were doing great work but having a tough time talking about it, fumbling over a mess of acronyms, data points and complex language. Joel had focused on traditional performance skills and story training, while Jay had focused on driving action through viral video and multimedia. In essence, Joel had become a master at turning everything he found into a story, while Jay had become a master at turning the stories he found into everything else. And it was in the course of that meeting they realized how much more they could accomplish by joining forces.
They thought about the many types of stories in this world, including the ones that send you off to sleep and the ones that wake you up. The latter kind, they realized, is just what the world needs. We are at a point of monumental change in the world, and have no time to bore the audiences we want to inspire to action. Rather, we need stories that guide our way, like stars.
And so they called themselves Wakingstar, and set about crafting stories to shape the world.