If you want to have an impact on the world, you need to tell your story. This is more than writing it, tweeting it or posting it – first you have to be able to tell it, with your own voice, in a way the world can hear. A well-told story will connect you to your audiences and inspire them to action.
“Story” isn’t just code for “something you say.” It’s not a list of activities, an explanation of data or a mash-up of acronyms.
A story is a journey, one that reveals where you come from, what you do and where you are going, in a way that makes your audience care. Story is the most powerful medium there is…which is why it’s lasted so long.